This map of the digital marketing landscape shows the relationships among business functions, application services and solution providers.
Use it to create a digital marketing solutions strategy, improve operations and plan initiatives.
A transit map is a proven tool for communicating complex information in an intuitive way. Here, the map provides a metaphor for digital marketing: Neighborhoods represent functional regions that can be thought of as practice areas within an organization. Tracks connect these regions, and can be thought of as application services that share common objectives and information. Stations represent interaction points that can be thought of as vendor and product categories that provide platforms and point solutions. Intersections represent transfer points where solutions may serve more than one business area. These are key elements to understand in designing an effective digital marketing architecture
Source : https://www.gartner.com/doc/2500915?refval=&pcp=mpe#a962927320